In 2004 The Coca-Cola Company launched their new sign in Times Square on the Two Times Square Building. This building is one of the most photographed buildings in the world and Coca-Cola has had a sign in Times Square for more than 85 years. The WOW FactorŽ, Inc. produced the sign content and the live event which drew national television coverage with millions of viewers. New York City Mayor Michael Bloomberg and Coca-Cola, N.A. President Don Knauss unveil the new sign spectacular as thousands of people watched this amazing new icon come to life!
