Diet Coke and its media agency, Weiden-Kennedy, chose The WOW Factor to create a custom photo interactive for the Diet Coke Spectacular digital display in Times Square. The project supported the brand’s launch of “Capture the Flag” contest, a national program undertaken in partnership with The Heart Truth® campaign, and intended to raise awareness and funding for women’s heart health programs.
The WOW Factor was responsible for producing all of the campaign’s animated materials for the “Capture the Flag” initiative in Times Square, and created custom software that was implemented with a proprietary iPhone application. In addition, The WOW Factor deployed street teams to educate participants about The Heart Truth® movement.
