May 2010 - Phoenix, AZ - The WOW Factor team wins a 2nd OAAA Obie Award for Digital Outdoor. WOW was the first to win this award in this category in 2007.
Realizing that Times Square is a chaotic environment, we needed to convince Coca-Cola to allow us to go outside of the box and to create a spectacular show piece that will draw attention to the brand in Times Square and to continually raise the bar in digital out of home advertising.
We conceived the concept of rock climbers climbing a realistic looking mountain so that people would stop and look at the sign. This produced one of the largest eyeball hold times of up to 2 minutes.
Once the climbers reach the top, they open the cooler and “Open Happiness” by sharing a Coke moment with their fellow team members.
This was a complex special effects animation requiring us to build a 2 story “green screen” set and to hire actual rock climbers. The live footage was composited with the computer generated animation to achieve the final result. This entire piece was designed to fit the multiple contours of the Coca-Cola Spectacular sign.
This light hearted inspiration opening was produced for the awards gala!
