BNC, the PR firm for T-Mobile, engaged our team to coexecute produce their “Big Idea” to launch the new MyTouch 3G mobile phone in Apple's backyard.
BNC's ambitious idea was to engage 100 world class skydivers jumping out of 6 airplanes in 6 different locations around San Francisco and climaxing into a large party at Embarcadero Square. And if that was not enough they also included fly-by jets and we needed to execute this in approx. and pull off this event in 10 days!
We were fortunate to work with several wonderful teams including BNC, Skydiving Innovations, and BFG Communications.
Collectively the event was executed flawlessly and was a big launch success for our mutual client, T-Mobile. The air show and party created a lot of PR buzz for the MyTouch 3G phone both in all communication mediums.
This behind the scenes video illustrates how many people were involved and why there is “WOW” in our name!
